![]() ![]() For this reason, most of the tools do not incorporate Google Analytics or cookies, although I did note one amusing counter-example. In having this emphasis, the tools are generally presented as alternatives to Google (Bing is often a more complicated issue since most, but not all, of the tools that I have looked at, license Bing’s search index). Most of the alternative search tools that I have looked at have, to some extent or another, an avowed privacy emphasis. Norton Safe Search’s inclusion of Google Analytics on its homepage provides an idea of its focus. UBlock Origin Advanced mode for the Norton Safe Search homepage. ![]() This could lead us down a rabbit hole, for we might need to ascertain the source of Ask’s search results. In discussing Norton Safe Search, we might examine the source of Norton Safe Search’s results. I have never used it, and despite the fact that I have written a bit about online search, Ask had never before crossed my radar in a direct way. Now I know of Ask, but I know little about it. However, in this case, the referrer URL expressly referenced the source of Norton’s search: Ask.com. This has been the case for nearly every alternative (meaning not Google or Bing) search engine that I have looked at. What is it about Norton Safe Search that inspired me to do a regular article write-up instead of a Leaflet, an honor previously only given to the novel (and privacy-friendly) Peekier Search Engine?Įven without seeing the full URL, I would have ventured with high confidence that Norton was licensing and piggybacking off someone else’s – most likely Bing’s – search index. Now in light of the fact that I have bemoaned occasional appearance of internet service provider search front-ends appearing in the logs, one would likely (and correctly) suspect that I would have similar views about Norton. I could immediately see that Norton, the commercial antivirus company which recently made waves by turning some of its customers into lite cryptominers (that brilliant program was recently terminated), offers a search product. I discovered this when I saw the following URL in my referrals: /search Someone used Norton Safe Search to reach The New Leaf Journal on October 16, 2022.
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